The International Elephant Project


The Asian Elephant: care, conservation and commitment


The livelihoods of many wild animals are under threat. Species are being poached illegally, and their habitats are being destroyed by deforestation and logging. There is an ever growing number of species joining the critically endangered list every year. The Sumatran elephant and the Bornean elephant are unfortunately both included in this list.

At the end of the 20th century, there were approximately 100,000 Asian elephants. However, today, only 35,000-40,000 individuals remain. In fact, in Sumatra alone, there are now less than 1500 wild elephants. Rainforest depletion, illegal trade of ivory and a thriving tourism industry all threaten the well-being of the elephant.


Rainforest Depletion

The elephants’ rainforest habitat is disappearing at an unprecedented rate. This is mostly due to clearing of rainforests, which includes logging and man-made forest fires. The destruction of their natural habitat has inflicted suffering on the elephants, by limiting the availability of food, and by forcing them out of their natural habitat, pushing them dangerously close to extinction.


Illegal Trade

Although there has been progress in curbing the trade of endangered species, the illegal elephant ivory trade is still operating in unregulated domestic markets that fuel the international trade. Levels of poaching are rapidly increasing and have reached an ‘unsustainable’ level.


Tourism Industry

Often, tourism industries, (especially in Asia), thrive off the high demand to ride elephants or watch them perform tricks. The training process often involves inflicting unnecessary suffering on through confinement, cruelty and deprivation.


Goal 15- Life on Land: Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, halt and reverse land degradation and halt biodiversity loss
— UN Global Goals


Global Goal 15 aims to take action towards a sustainable approach to environmental ecosystem management and prevent any further loss of biodiversity.

Specifically,  target 15.5 aims to take urgent action to reduce loss of natural habitats and protect and prevent the extinction of threatened species.

Of the 8,300 animal breeds known, 8 per cent are extinct and 22 per cent are at risk of extinction
— http://www.un.org/sustainabledevelopment/biodiversity/

The International Elephant Project

The International Elephant Project (IEP) is a not-for-profit organisation which takes a holistic approach to conservation and biodiversity.

With a vision to see all elephants live in the wild in secure and viable populations, IEP works with local communities, creating partnerships in order to protect the rainforest and conserve the ecosystem.

Their mission is to promote the survival of the Sumatran and Bornean elephants in their natural habitat by undertaking genuine, measurable and effective elephant conservation.

To conserve one species, the entire ecosystem and biodiversity need to be protected in a holistic manner.
— International Elephant Project

They believe that the most effective way to protect all life on the planet is to conserve the rainforest. The IEP aims to look at the broader problem and the interconnections between various factors that are causing elephant number to decline. They provide technical and financial assistance to on-the-ground projects including elephant conservation, community awareness and rainforest protection.

If you would like to know more about the International Elephant Project, or you would like to get involved, check out their website and their current projects- there is even the option of adopting an elephant!

The Elephant Sock

Our first sock depicts the Asian elephant, and aims to raise awareness of the threat to the wild elephant population from rainforest depletion, illegal trade and tourism industries. We want to promote and support the International Elephant Foundation whose fantastic work is making effective progress towards Global Goal 15.


Our socks look good and do good. They are the perfect gift to share with family and friends, and the perfect way to raise awareness and show your support of a prevalent global issues.

Take a step in the right direction and get your very own pair of our ‘Asian Elephant’ socks from our online store.


Our socks look good and do good. They are the perfect gift to share with family and friends, and the perfect way to raise awareness and show your support of a prevalent global issues.