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Never heard of upcycling before?

Well, it's related to Sustainable Development Goal 12 (SDG 12) and is just one of the many small steps you can take to help achieve the goal of substantially reduced waste generation by 2030.

We've all heard the familiar saying 'Reduce, Reuse, Recycle' before. It's easy to remember and we know what it means. 
Often though, the focus is placed on the last of the R's, Recycling. To achieve SDG 12, we need to bring our focus back to the start of the saying - the most effective way to reduce waste generation is to REDUCE our consumption, then REUSE what we can't reduce, and RECYCLE what we can't reuse.

Here at Sockos though, we know that reducing your consumption is definitely a lot harder than recycling, which is why we are starting with an easier step, reusing - or as we call it Upcycling!

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Our Partner Organisation

To bring you our Upcycling sock we have partnered with Reverse Garbage. These guys are doing some awesome work towards Sustainable Development Goal 12.

Based in Sydney, Australia, their vision is to "protect and enhance the natural environment by educating individuals, communities and businesses about the value of conserving resources through waste avoidance, waste minimization and life-long resource use."

Reverse Garbage act as a link between industry and the community, by selling industrial discards in their stores and online, they are diverting huge amounts of waste from landfill each year. They also have a large focus on education, working with schools and teachers to bring greater awareness to the issues of landfill and resource depletion.

If you want to know more about what they do, you can find their website here.

The Sock

This sock represents upcycling and SDG 12. The overall design is based around a patchwork theme, to represent re-use and giving things a new life. The button, and gumboot which is being used as a pot for a plant also work in with this theme. The arrow on the pink background represents upcycling and creating better, more valuable things with old possessions. Finally, the main colours, blue and pink, represent our partner organisation, Reverse Garbage, while the brown is the colour of Sustainable Developement goal 12 and green represents sustainability. 


For every Upcycling Sock purchased, $3 will go to Reverse Garbage to help them continue the great work they are doing.

You can get your socks here: www.sockos.com.au/store